David Ferris, who worked as an internal auditor at Twitter for eight months, according to his LinkedIn profile, posted a video getting ready with me on TikTok on November 4 — with unusually high stakes.
In the clip, Ferris prepared to open his email, which he predicted would tell him if among the 3,700 employees who would be laid off from Twitter shortly after its new owner, Elon Musk, took over the company.
“This is the first time my job has been laid off, so I want to make sure I look good,” Ferris told viewers as he squeezed hair product into the palm of his hand.
The next clip saw him sitting in front of a laptop. “Okay moment of truth,” he said, “check the email. Let’s see.”
“We regret to inform you that your situation has been affected.” Great, thanks for coming with me on this trip,” Ferris said at the end of the clip, noting that the email said he was laid off.
Filmed in the typical “Get ready with Me” style, TikTok is often referred to as a “GRWM,” a type of social media post that takes the viewer through a routine in preparation for a particular day or event.
The video has since been viewed more than 529,600 times and has garnered more than 81,000 likes. Several important comments expressed sympathy for Ferris.
About 50% of Twitter’s workforce has been laid off since the Musk takeover, according to a November 4 tweet from the company’s head of safety and integrity Yoel Roth, as several former employees appear to have heard the news via email.
In the past week, former Twitter employees have used social media to share their stories of leaving the company, often attracting huge attention.
Many workers use the GRWM format to post about how the current economy is affecting them
“I started with my primer,” 26-year-old TikTokeraneekss said on the October 5 “GRWM to Get Laid Off” TikTok. “It’s pretty much empty at this point, I need to buy a new one, but I don’t have an income anymore so I’m not sure when I’ll do that.”
“You can see from my dark circles,” she said as she applied her favorite “brightening” concealer, “I didn’t really sleep the night before.”
“I figured out my company was going to lay off a lot of employees and figured I’d be a part of it,” she explained, adding, “But, you know, my eyebrows still have to look good when I’m laying off conversation so I’m going in with Anastasia Beverly Hills.” Then she added the bronzer. To capture my face and show what they’re missing.”
Kaitlyn Son, a product designer at Meta, posted, according to her LinkedIn, “GRWM: Will I get a copy of the service” on November 8, explaining that she was “extremely concerned” about layoffs and wasn’t sure about her job security.
Former Lyft Marketing Programs Director Brittany Yeh, according to her LinkedIn, GRWM post on November 7, expressed her gratitude for the love and support she received after a video went viral saying she was laid off three days after receiving a welcome package. .