Elon Musk fired Twitter’s sales chief after she refused to fire more employees. He had previously begged her not to quit.

Elon Musk fired a senior Twitter executive after she refused to fire more employees on its ad sales team, according to two people familiar with the matter who spoke to Insider.

Robin Wheeler, Twitter’s head of global ad sales, tendered her resignation Thursday the 10th, but Musk persuaded her to stay in the job, sources said Lara O’Reilly, and Bloomberg previously reported.

A week later, the billionaire changed his mind. Two sources said Wheeler was fired on Friday after she refused to cut Twitter’s ad sales team — a department that was already depleted.

Wheeler, whose Twitter bio now says “Proud Twitter Sales Exec,” tweeted Friday in the past tense, “To the team and my customers…you were always my first and only priority.” The tweet concluded with a greeting emoji, a sign that has recently become symbolic of Twitter employees leaving the company amid layoffs and layoffs.

Platformer’s Casey Newton reports that some Twitter employees on the sales force discovered over the weekend and Monday that they had been fired after they were unable to access Twitter’s systems.

This came after Musk emailed employees about his expectations for the “Twitter 2.0” build. Musk wrote in the email that if employees do not sign up for the “new Twitter” by Thursday 5 p.m., they will have three months of termination.

Twitter and Wheeler did not immediately respond to requests for comment submitted outside of normal business hours in the United States on Tuesday.

Wheeler joined Twitter in 2012 as senior director of sales, which included managing relationships with some of the company’s biggest clients like Coca-Cola, Google and Microsoft, according to her LinkedIn page. I became the advertising sales manager in April this year.

Chris Reddy, Twitter’s former vice president of EMEA, replaced Wheeler at the weekend.


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