Ken Nugent, Atlanta Attorney’s “One Call, That’s It” Conducted Hot 107.9 Title Song Contest

For the past three decades, injury attorney Ken Nugent has been a ubiquitous presence on Atlanta radio and television stations and billboards, using the memorable line “One call, that’s it!”

The 66-year-old Nugent, who has more than a passing resemblance to actor Jeff Bridges, is seeking to build a younger clientele by collaborating with hip-hop station Hot 107.9 and holding a song contest that runs through June 26.

Nugent will announce the winner at the annual Hot 107.9 Birthday Party at Georgia State University’s Center Parc Credit Union Stadium on July 16 in the same location where Turner Field used to be. Notable titles include Kodak Black, 2 Chainz, Gunna, and Nardo Wick.

He is looking for up-and-coming artists who are making original songs. The top 4 songs with the most streams will compete from June 27 to July 3 based on a popular vote on Nugent and a One Call TikTok contest poll.

Nugent, in an interview Friday with The Atlanta Journal-Constitution, said he plans to use the song in radio ads and on social media.

“I am already well known and accepted in this society,” he said.

Kent Nugent

He noted that several rappers have referenced him in songs including Migos’ very early 2013 song “Kent Nugent” and Playbwoi with a song of 2020 already called “One Call, That’s All”.

Nugent didn’t come up with the catchy “one call, that’s it” line itself. He actually got that phrase from a New Orleans marketer, Richard Sackett. In the early 90’s I was able to use it in Georgia. (Lawyers in Milwaukee, Wisconsin, Mississippi and Birmingham, Alabama also use the phrase.)

It was very effective for him. He now has 40 attorneys in multiple cities in Georgia. He said he doesn’t do the actual legal work himself anymore. “I kind of run the business,” he said. “I learned that I can hire lawyers who are much smarter than me. My kids are involved. It’s a beautiful family story.”

He logs new ads every three weeks and has made hundreds of them over the years. He said he used to do louder and crazier ads in the early years to get attention. But now he is divided into a great statesman. He said that one of his most memorable recent ads simply shows him standing on a large podium.

“There is a lot of competition in my world,” he said. “I’m just trying to differentiate myself from 20 other people.” In fact, there are other major advertisers in his personal injury world including Montlick & Associates, which uses Monica Pearson and John Foy & Associates with its “strong arm” tagline.


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