Ticketmaster has officially canceled general ticket sales for Taylor Swift’s Eras Tour to fans that were supposed to happen on Friday.
“Due to unusually high demands on ticket systems and insufficient ticket inventory remaining to meet this demand, tomorrow’s public sale of the Taylor Swift | Eras Tour has been cancelled,” Ticketmaster wrote on Twitter Thursday.
Tickets for the highly anticipated tour went on sale Tuesday to “verified fans,” or people Ticketmaster randomly picked from a pool of apps to be chosen for pre-sale.
According to The Wall Street Journal, Swift’s tour sold more than two million tickets during the verified fan-only show, more than any other artist in a single day.
“Based on the amount of traffic to our site, Taylor will need to perform over 900 stadium shows (nearly 20 times the number of shows she performs)…that’s a stadium show every night for the next 2.5 years,” Ticketmaster told Variety. .
The advance showing later that day for Capital One cardholders was delayed until Wednesday after “unprecedented” demand for tickets nearly broke the site.
The Eras Tour is Swift’s first national tour since their 2018 Reputation Tour.
She was scheduled to perform across the US in 2020 for her album “Lover”, but the concerts were canceled due to the coronavirus pandemic.
The IRAS Tour kicks off in March and visits several major cities across the United States several times through August.